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Research papers

The Metaverse as a Research Laboratory

The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...

Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
September 27, 2023
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Citation

Prieto, Aieta and Alagon (2023a, September 27). The Metaverse as a Research Laboratory. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory